Commonly known as the number one vehicle for carrying an advertising message.
The message on a mug will be seen as often as 10 times a day. Every time the message is looked at, direct or subliminal impressions are made of the imprinted ad message.
For a R12.00 mug the CPU (cost per impression) works out to less that 0.0029 cents on a years life span of a mug. That is value for money.